Over 50 years of expertise
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Project
Website Revamp and Content Strategy
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Industry
Education (Post-Secondary)
PIXELWALL
Design & Development
Modernizing Education and Marketing
- Major Website Overhaul
- Custom CMS Development
- SignalR Notifications
- RabbitMQ for Email Queuing
- Integrated Marketing Tracking System
- SEO and Privacy-Compliant
Challenge
CDI College, a leading Canadian career college, needed a complete website overhaul to meet modern educational standards and marketing needs. The existing website was outdated, difficult to maintain, and lacked the performance and visual impact necessary to appeal to today's prospective students.
Strategy
We aimed to create a powerful new site that would deliver both an engaging user experience and a robust backend system. The solution involved developing a custom CMS on .NET, incorporating real-time SignalR notifications, and leveraging RabbitMQ for email queuing. Our team also implemented an integrated marketing tracking system that adheres to post-iOS 14 privacy standards and provides valuable insights into user interactions across various digital channels.
The strategy focused on:
- Improved performance through a modern, scalable CMS
- Real-time communication via SignalR notifications
- Email automation with RabbitMQ for efficient queuing
- Comprehensive marketing tracking with privacy-conscious data handling
- SEO optimization for increased visibility
- Digital signage integration for a seamless campus experience
PIXELWALL
Execution
Delivering a Seamless Experience
- Custom .NET CMS
- SignalR for Real-Time Notifications
- RabbitMQ for Efficient Email Queueing
- Integrated Marketing Tracking System
- Digital Signage Integration
Execution
The new website was built using a custom .NET CMS that supports easy content updates and scalable growth. SignalR was used for real-time notifications to enhance user engagement, while RabbitMQ streamlined the email queuing system for improved efficiency. Additionally, a fully integrated marketing tracking system was developed, which complies with post-iOS 14 privacy standards, enabling CDI College to better analyze user behavior without compromising on privacy.
- Real-time notifications for instant updates and engagement
- Email queuing for efficient automated communications
- Comprehensive marketing analytics for informed decision-making
- Digital signage integration across campuses for consistent branding
- Secure data handling with MS SQL and MongoDB
Post-Launch Performance
Three months following the rebrand and technical overhaul, the data confirms a significant shift in user behavior and brand acquisition efficiency.
+41.71%
New User Acquisition
A massive influx of top-of-funnel traffic was successfully absorbed by the new infrastructure without performance degradation.
+20.2%
Key Conversion Events
Total high-value actions (applications and inquiries) rose significantly, proving the new UX guides users more effectively to the finish line.
+10%
Average Engagement Time
Visitors arriving via search are spending nearly 1m 36s on the site, a clear indicator that our motion design and interactive animaions are capturing interest.
+26%
Direct Brand Navigation
A surge in direct traffic confirms the rebranding has successfully increased brand recall and market presence.
PIXELWALL
Deliverables
What We Delivered
- Custom .NET CMS
- SignalR Notifications
- RabbitMQ Email Queueing
- SEO Optimization
- Post-iOS 14 Compliant Marketing Tracking
- Digital Signage Integration
Deliverables
- Custom .NET CMS that’s easy to update and scalable
- Real-time notifications using SignalR for instant user engagement
- Email queuing with RabbitMQ for smooth, efficient communication
- SEO-optimized site for improved search visibility
- Integrated marketing tracking system adhering to post-iOS 14 privacy standards
- Seamless digital signage integration across CDI College campuses
Impact
- Improved website performance and scalability
- Real-time engagement with students and prospects
- Streamlined email processes, enhancing communication efficiency
- Enhanced marketing insights and analytics
- Consistent brand messaging across digital and physical channels
PIXELWALL
Credits
A Future-Proof Solution
Team Collaboration
Working with CDI College, we collaborated closely with their leadership and marketing teams to deliver a cutting-edge website. The CMS was tailored to their needs, ensuring content updates were efficient and flexible. The real-time features, marketing integrations, and digital signage were seamlessly incorporated, making the website an integral part of their operations.
Credits
Client Team:
CDI College Leadership, Marketing, and IT Teams
Agency
Development Director/Team